New Southland events calendar will support organisers of key events


Great South is excited to announce the launch of the You Won’t Want to Miss Southland Events calendar on its promotional website southlandnz.com.

The digital calendar features 34 of Southland’s community, regional, special interest and premier individual events by season, identified by Great South as attracting visitors to Southland.

Great South GM Tourism and Events Bobbi Brown said this couldn’t have come at a better time to support event organisers and promote Southland as a vibrant event destination.

“We’ve got so much on our doorstep giving kiwis a reason to visit Southland any time of the year - from vintage biplane fly-ins to craft beer festivals, and popular family adventures to oyster shucking.

“It’s amazing how many different events we have, all of which share a little bit of our Southland Story.”

Event organisers have played a role in developing their web page content over the past 16 months, which include video content, images and written content in a storytelling form to share the look, feel, taste and smell of each event.

The reason Southland had such successful events was because of its event organisers – many of them volunteers – and this was a way to support them, Mrs Brown said.

“People often don’t realise how much work goes on behind the scenes to deliver events and Southland is fortunate to have passionate people who do this and who have also had a bit of a rocky road dealing with COVID-19 in recent times”.

Events were one of the main reasons people were travelling at the moment”, Mrs Brown said.

“This events calendar is an ideal way to attract Kiwis to Southland and at the same time showcase the entire region, the Southland way of life and southern hospitality.”

Great South would continue to support the longevity of Southland’s key destination events and over time more regional events would be added to the calendar.

The project is part of the Southland Murihiku Events Strategy 2020 - 2025 and was implemented with funding from the government’s Strategic Tourism Assets Protection Programme funding.

Link to the Southland events annual calendar here 

Link to the Southland events promo videos here

Check out our Great South Visual Library promoting Southland with regional images and our events. Just select an image or video and follow the process!

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