Tourism & Events

Tourism Marketing

Showing Murihiku Southland to the world.

McLean Falls Southland New Zealand Credit Great South 1

Great South encompasses the Regional Tourism Organisations (RTO) for Southland and Fiordland, two of New Zealand’s 31 RTOs and two of New Zealand's most captivating destinations.

We play a pivotal role in fostering the sustainable growth of Murihiku Southland's visitor economy. Our comprehensive approach prioritizes collaboration with local communities to ensure responsible tourism development that benefits both residents and visitors.

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Collaborative Tourism & Destination Marketing

Great South's commitment extends beyond economic development. We actively engage in destination marketing initiatives to showcase the unique offerings of Southland and Fiordland to a national and global audience. Campaigns such as ‘You’re Due South’ and the internationally acclaimed ‘Te Anau Time’. Additionally, we empower tourism businesses to create exceptional and sustainable visitor (and resident) experiences which are managed on our destination websites and featured regularly through media partnerships and advertising. This collaborative effort is achieved through close partnerships with the tourism industry, key regional and national stakeholders, and Tourism New Zealand, the National Tourism Organisation. Notably, we maintain a strong working relationship with Air New Zealand and other regional stakeholders.

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Great South's RTOs, Visit Southland and Visit Fiordland, lead the regional marketing initiatives for Murihiku Southland. We are committed to ongoing discussions and collaboration with all partners to refine and strengthen our regional brand for the future.

Visit our Destination websites:

Key Contacts

mark frood bw

Mark Frood

GM Tourism and Events

+64 27 704 8611

anke ruwette bw

Anke Ruwette

Tourism Marketing Manager

+64 27 611 4229

roz hawkes hermann bw

Roz Hawkes-Hermann

Visit Fiordland Tourism and Communication Executive

021 311 969