Our stunning landscapes, unique culture, and world-class visitor experiences position Murihiku Southland as a must-visit destination for travellers seeking outdoor adventure, relaxation, or a taste of something truly special. We are proud to tell Southland's story and play a part in growing Southland's visitor economy.
He Tāpoi me ngā Takunetanga
Tourism & Events
Promoting Southland to the world.
The tourism industry is a key driver of economic growth in Murihiku Southland. It provides jobs, supports businesses, and generates revenue for the region. A diversified economy is less vulnerable to economic downturns, and tourism is a key area for diversification in Murihiku Southland.
Southland's regional tourism organisations (RTOs)
Visit Southland is the Regional Tourism Organisation promoting the region of Southland. When we attend trade and other tourism events, this is the brand used to represent the region. The consumer brand for the Visit Southland RTO is Southland NZ. That's the branding seen by visitors planning to or exploring the region. It focusses on telling the greater Southland story, including Fiordland as well.
Visit Fiordland is the Regional Tourism Organisation promoting the area of Fiordland. When we attend trade and other tourism events, this is the brand used to represent the region. Visit Fiordland’s consumer brand is Fiordland Beyond Belief. This is the branding visitors exploring the region will see online and that focusses on telling the story of Fiordland.
Key Contacts
