Partnerships with local and international media play an important role in sharing Southland's story and inspiring travel to the region.
This is vital to increasing overnight visitation and ensuring the region can benefit from increased tourism expenditure. To encourage this, we coordinate and develop media opportunities that showcase the region and manage a media famil programme which gives reporters and industry representatives a first-hand experience of our world-famous southern hospitality.
If you are interested in learning about the region's story ideas and engaging with us for your trip south, don't hesitate to get in touch!