Regional Tourism

Promoting Southland to the world and helping to manage the whole visitor experience

2019 Business Survey now open

Your feedback shapes our business services and how we advocate for Southland business at a local and national level.

As one of the two regional tourism organisations for Southland, we build Southland’s reputation within domestic and international markets and work closely with industry representatives to promote awareness of Southland as a travelling destination.


To make this happen, we develop marketing and trade channels, engage with the media, support tourism operators to grow and identify promotional opportunities for the Southland tourism industry to leverage from.

Embracing the shift from destination promotion to destination management, we also support the development of new tourism products, accommodation and destination events with the Southland Murihiku Destination Strategy providing a framework to maximise Southland’s potential in these areas.

Our Southlandnz website also helps visitors to find attractions, things to do and make a plan for their southern adventure!

Tourism Product Development

Helping to grow Southland’s tourism products

Learn more

Media and Trade

Encouraging travel trade and media representatives to share Southland’s story

Learn more

Southland Conferences

Helping bring conferences to Southland

Learn more

Let's be GREAT together

Sign-up to our mailing list and stay updated with our work in Business, Tourism, Sustainability and Events.