Promoting Southland to the world

Regional tourism

We are proud to tell Southland's story and play a part in growing Southland's visitor economy. 

With tourism constantly evolving with traditional and new markets, we are here to help you navigate the marketplace and recognise your potential. Our role as a Regional Tourism Organisation (RTO) sees us working with media and industry representatives to shape Southland’s reputation as a preferred visitor destination, and collaborating with neighbouring RTOs and national industry representatives to provide a platform for local tourism operator success!

Tourism Product Development

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Working with trade

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Media engagement

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