We are committed to developing trade channels that direct business and visitors to Southland and to working with the media to profile the Southland offering.
We work with local tourism operators to prepare their businesses for trade and then help to promote these businesses through a variety of channels including inbound operators, wholesalers, Tourism New Zealand and retailers including the i-SITE network. By attending trade shows and hosting trade representatives on famils, we keep our talented trade operators in front of mind for New Zealand’s tourism industry.
Maintaining relationships and developing new links with media is vital in today’s fast-moving market. We are always seeking opportunities to pitch Southland opportunities for national and international media and enjoy hosting media representatives across the region to show off our Southern secrets.
Our promotional website southlandnz.com is a great resource for those looking to visit, with attractions, accommodation and information on what events are taking place across the region, it’s a perfect tool for planning a southern adventure.