With its climate, soils and regular rainfall, Southland has a natural advantage in growing oats.
To capitalise on this advantage, we are investigating how Southland oats could be used to develop high-value health and wellness, and export products. We have developed the concept of an oat-based industry from first principles and are in talks with potential investors to advance the initiative.
The development of this industry would create competitive and sustainable land-use options for Southland farmers, resulting in more employment opportunities and play a significant role in diversifying the Southland economy.
There’s growing awareness of the benefits of oat-based health and wellness products and we’re optimistic about Southland being able to claim a spot in this emerging market.